[(Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management )] [Author: Sylvia M. Chan-Olmsted] [Nov-2004] par Sylvia M. Chan-Olmsted

Titre de livre : [(Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management )] [Author: Sylvia M. Chan-Olmsted] [Nov-2004]
Date de sortie : November 26, 2004
Auteur : Sylvia M. Chan-Olmsted
Éditeur : Lawrence Erlbaum Associates Inc

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[(Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management )] [Author: Sylvia M. Chan-Olmsted] [Nov-2004] par Sylvia M. Chan-Olmsted

Sylvia M. Chan-Olmsted avec [(Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management )] [Author: Sylvia M. Chan-Olmsted] [Nov-2004]

Traditional Media and the Internet This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies ...